Results, in our customers’ words.
WORK
Here are a few of the businesses who have seen success working with us to add customer power to their brands.
Animal nutrition & health, species brand development
Cargill
THE RESULT
4
New B2B brands launched. A unified species brand portfolio for Cargill's global animal nutrition business.
THE CHALLENGE
From complex legacy portfolios, create distinctive product brands focussed around the unique challenges and dimensions of the species they serve.
WHAT WE DID
Built the brand strategy from the primary customer and stakeholder research then applied it to the messaging and marketing tactics required to make a real impact in market.
With the TruPet brand we also lead global marketing efforts including the launch of new products and the development of a suite of B2B2C assets to empower the regional teams.
“Alan’s work developing and executing the TruPet brand has provided us with an exciting platform to drive the growth of the portfolio for years to come.”
Nattalia Muttoni - Global Category Leader, Cargill
Network Acoustics
High-end streaming audio brand
THE RESULT
+ 60%
Year on year revenue growth
THE CHALLENGE
Grow revenue by deepening engagement with audiophiles, in a field where trust is everything.
WHAT WE DID
Built, and continue to deliver, a multi-channel brand marketing strategy (website, social, events, email, and digital campaigns) rooted in real customer reviews and research. In a category obsessed with black boxes, we made the audiophile the centre of the brand story, differentiating the business immediately and creating an emotional connection.
“Flare helped us translate customer insights into a cohesive brand strategy and powerful marketing.
By showcasing genuine customer experiences, we've built a deeper level of trust, and seen real growth on the back of it. Working with Flare has taken NA to a new level.”
Rob Osbourn - Co-Founder, Network Acoustics
Punk Padel
Innovative padel venues and merchandise
THE RESULT
100%
Strategic clarity and creative inspiration
THE CHALLENGE
Build a disruptive lifestyle brand to liberate the way sport is played in the UK.
WHAT WE DID
Starting with deep customer and stakeholder work we created a complete brand system that captured what was already making Punk Padel a success and turned it into something that can scale.
The resulting brand book gave the business a blueprint that, with our ongoing support, now guides key initiatives from the marketing strategy to the innovation pipeline of the product itself.
“Alan and Lucy did an amazing job of extracting everything in our heads and combining it with our player’s experience of Punk Padel to create an unbelievably effective toolkit that is the brand.
It’s now our bible, informing every decision we make and ensuring everyone who works on the brand completely understands it.”
Laurence Creamer - Co-Founder, Punk Padel
LifeLibrary
Life reminiscence app for UK care settings
THE RESULT
25
new care providers won in 12 months, with 50+ engaged prospects in the pipeline. The app is now used by over 2000 customers and their loved ones.
THE CHALLENGE
Launch a new app into a hard-to-reach B2B market saturated with new tech launches (care home executives) from a standing start.
WHAT WE DID
Built the brand fundamentals, then ran a test-and-learn marketing plan across email, social and events to engage and convert decision-makers. We are now working with the team on the upcoming launch of the consumer product.
“The team have been a game-changer for LifeLibrary. Flare’s customer-powered approach transformed our go-to-market strategy, and their campaigns have won us dozens of new B2B customers.”
Sheridan Norrey - Founder, LifeLibrary
EARLIER WORK
Before Flare, we did this kind of work at scale.
Both Alan and Lucy's earlier careers were spent shaping global brands from the inside, at PlayStation, Trustpilot and beyond.
REBRAND & IDENTITY
Transforming Trustpilot into a world-leading tech brand.
BRAND CAMPAIGN
Launching B2B2C campaigns to drive 30% growth in consumer usage across Europe.
MARKETING STRATEGY
Expanding PlayStation's appeal to reach 10m UK households.
FRANCHISE MARKETING
Creating a smash-hit series and a step change in social gaming to create a new audience category for PlayStation.
EMPLOYER BRAND
Building the 'At the Heart of Trust' employer brand, delivering an 8-point improvement in employee NPS.
SME BUSINESS STRATEGY
Building and communicating a disruptor brand in the property market.
