ABOUT
We started Flare to help marketing leaders stay unmistakably human.
We met working in marketing teams where the best campaigns always had one thing in common: they spoke to the customer first, not the boardroom.
Flare exists to help ambitious teams do the same, particularly today when AI is changing what every marketing function looks like, but not the human insight and creativity that makes one succeed.
FOUNDERS
CO-FOUNDER
Alan.
As a senior marketer with over 30 years of experience, Alan has a diverse background spanning B2C and B2B business, specialising in brand and campaign strategy. With a notable career at PlayStation, including six years as Marketing Director during its rapid expansion, Alan honed his expertise overseeing UK brand and product portfolios.
Venturing into prop-tech, Alan co-founded Upad before joining Trustpilot UK. Over 8 years, he forged successful teams across London, Copenhagen, and New York, driving brand, campaigns, content marketing, demand generation and engagement marketing for both B2B and B2C audiences.
Alan was pivotal in Trustpilot's IPO and spearheaded an award-winning rebrand in 2023. Building on this success, he crafted multi-million dollar brand campaigns across global markets, accelerating Trustpilot's worldwide growth.
Renowned for creating purposeful brands and high-performing (and happy) teams, Alan co-founded Flare to get back to the fun part: hands-on brand building work.
CO-FOUNDER
Lucy.
Lucy Duncan played a key role in the PlayStation marketing team for 12 years as Product Marketing Manager. During this time Lucy created many award winning campaigns for some of the brand's biggest franchises including Gran Turismo, F1, and SingStar.
Lucy's work was famous for combining award-winning category disruption with exceptional commercial results.
From creating and mobilising huge online communities to taking social gaming into Glastonbury Festival, Lucy loves to push the boundaries to create fame and impact for her campaigns.
After PlayStation Lucy spent time caring for her son Joe before joining Alan at Flare to rekindle her passion for marketing. As well as campaign development and delivery, Lucy is skilled at managing agency vendors and running digital campaigns via the Meta and Google ad platforms.
Who we work with.
We work best where the value of customer-centric brand work is understood and help is needed realising it’s potential, whether that’s the brand strategy itself or putting it to work in marketing.
Having built successful marketing and sales teams we are also a great fit for businesses where team development and strategic leadership are important elements of the brief.